7-Eleven Brings Convenience to Vietnam

Next Story

Vietnam Fearless Forecast 2016

7-eleven_shopfront

January 25th 2016.

Vietnam’s retail sector looks to be ever-changing. Seven Eleven Inc. in July 2015 signed a contract with IFB Vietnam, owner of Pizza Hut’s Vietnamese chain, to open the first 7-Eleven convenience stores in HCMC. With over 56,400 stores worldwide, 7-Eleven is currently the world’s leading convenience store chain, and its expansion to Vietnam looks to intensify competition in the retail sector as it competes with other foreign retailers as well as domestic enterprises in Vietnam.

Other foreign companies are also trying to claim their stake in Vietnam’s need for convenience store in major cities. ThaiBerli Jucker Plc is looking to set up 205 B’s Mart utility stores in Vietnam by 2018. Ministop Co., owned by Japanese Aeon Group and Sojitz Corp., looks to open 200 outlets in the next three years, with plans to expand to 800 within a decade.

Vietnamese enterprises are also increasing their share of convenience stores with hopes to become the leading Vietnamese retailer. Vingroup opened 30 VinMart+ last year and plan to develop 1,000 more within the next five years.

With Seven Eleven Inc.’s expansion to Vietnam, Vietnam’s distribution channel for Fast Moving Consumer Goods (FMCG) is expected to change. According to Nielsen’s 2015 report, traditional retail stores accounted for 80 percent of FMCG revenue, but Vietnamese consumers are gradually moving away from that and more towards convenience stores.

More From the Author

  • Kim Son: Great Vietnamese Cuisine Outside of Saigon
  • VietJet Soars Past Vietnam Airlines in Market Value
  • Global Fashion Retailers Enter Vietnam In Style
  • Cacdemode: Cut-Out Swimwear for an Unforgettable Summer
  • 2017 Favorite Vietnamese Phrases, Facebook Denizens
  • 7 Reasons to Visit & Love Hoi An
  • Mercedes, BMW Prepare For Showdown In Vietnam
  • 8 Reasons To Visit and Love Nha Trang
  • How Kevin Cook Saw The World for $20 A Day
  • YOLO Pictures: The Story of Van Tich
  • Enter to Win! Tell Us Your Lunar New Year Stories Win Lunch at Park Hyatt Saigon!
  • 5 Radical Habits of the World’s Greatest People
  • Vietnam Turns to Youngsters for Soccer Domination
  • KKR, VinaCapital, and Mekong Capital’s Big Private Equity Exits in 2016
  • US embassy calls for Fulbright Vietnamese Student Program applications
  • 16 Resolutions For An Unforgettable 2017
  • Richard Marx Subdues Crazed Passenger on Vietnam Flight
  • Sunflower Mission Scholarships Build Bright Future
  • YOLO Pictures: You Or The City
  • 4 Reasons Custom-Fit Fashion Will Propser
  • Leave a Reply

    Subscribe Today

    We will send directly to your inbox the latest Vietnam investment commentaries, travel tips and "in the know" tidbits! 
    Join the Vietnamese IN CROWD!
    First Name
    Email address