VietJet: Bikini Airline Orders 100 Planes for $11.3 Billion

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May 25, 2016


VietJet Aviation Joint Stock Company, also known as ‘Bikini Air’ and Boeing [NYSE: BA] signed a contract this week valued at $11.3 billion USD.  The order for 100 new Boeing passenger jets puts VietJet on track to become the largest airline in Vietnam with a fleet of over 200 planes.

VietJet became wildly famous in 2011 when they took to the skies with bikini-clad flight attendants and numerous regional flight options at low fares.  A winning combination that has won the airline repeat customers and high satisfaction ratings. VietJet is another example of the innovative companies transforming Vietnam from a transitioning economy into a prime investment destination for growth.

President Obama and new Vietnamese President Quang were present for the official signing ceremony in Hanoi with VietJet President and CEO, Ms. Nguyen Thị Phuong Thao and Boeing Commercial CEO, Ray Conner.

Ms. Thao said, “Vietjet is efficiently operating a fleet of narrow body airplanes. Our investment in a fleet of B737 Max 200 will accommodate our strategy of growing Vietjet’s coming international route network including long haul flights. Through this agreement, Vietjet will contribute increasing bilateral trade turnover between Vietnam and the United States as well as contributing to the integration and development of the aviation industry in Vietnam.‎”

Mr. Conner stated, “Boeing is proud to again play an integral role in advancing Vietnam’s aviation industry. We’re honored to be joined by President Quang and President Obama for this historic milestone and order of 100 737 MAX 200 airplanes. Incorporating the latest design and technology features, the highly efficient 737 MAX 200 will provide VietJet’s growing network with market-leading economics, a superior passenger experience and contribute significantly to their future success.”

The new fleet is scheduled to be delivered between 2019-2023. If you are fascinated by Vietjet’s blistering success, you may enjoy reading our three lessons from Nguyen Thi Phuong Thao, VietJet’s superstar CEO and Vietnam’s first female billionaire.


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