Efaisto: Revolutionizing Fashion One Maker at a Time

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Louie Nguyen: Vietnam to Rise in Second Half


Efaisto is the first and only e-commerce fashion platform that gives clothing makers 30 times what they get from traditional retailers.

Bespoke is the new normal. That is the reality dreamed up by Bernard Seys and Lou-Adrien Fabre, two disruptors bent on making you look better than you’ve ever looked before – and help millions of artisans across the globe while they’re at it. Their startup, Efaisto, is an e-commerce platform that allows global users to purchase customized offerings from Vietnamese tailors. They are growing fast – with 100 makers soon to be included in their network and shoppers from both the U.S. and Europe already signed up. You just might find one of their pieces beneath your Christmas tree this year.

Meet everybody’s personal tailor.


The clothes really do make the man. However, getting a well-customized outfit can be both confusing and tedious. First you have to find a great tailor, then you have to make a trip, and finally there is the hefty premium that comes with good work. But what if you could get quality pieces at a fraction of the cost without ever having to make a trip?

Their startup, Efaisto, is an e-commerce platform where users can peruse high-quality offerings from a network of Vietnamese tailors. The current catalog includes shirts, shoes, wallets, and bags, but will soon encompass much more. Users can choose from an incredible array of customizations – from the color of the stripes and the design of their collars to the positioning of their monograms. All of this can be done through an interactive interface, so they never have to leave the house. Since products are made on-demand, there is minimal manufacturing waste.

Each tailor has a profile that includes their product catalog, customer reviews, and most interestingly, their personal story – an addition Seys hopes will allow customers to discover “the story behind the product.” Users are able to learn everything about the makers – from why they started their business and how they learned tailoring to little facts they want customers to know. By making vendors relatable, Efaisto builds a personal connection between buyers and makers that is completely absent in mass retail.

What does the market look like?


Efaisto comes at a perfect time. Demand for custom-made clothing is higher than ever in the U.S., with some shops reporting record volume in requests. However, this demand has been underserved by a rising shortage in tailors. Industry experts cite that the hand labor required in making tailored garments is not popular with millennials entering the workforce. This dynamic has been driving up costs, making Efaisto’s offering of cost-efficient, tailored solutions especially attractive.

“On one hand, Efaisto empowers users as each purchase is tailored to their own specific needs. On the other, we also empower makers by valuing their specific styles, and by giving them access to markets that were previously out of reach,” states Barnard. Efaisto provides western customers with more offerings while also helping the Vietnamese tailors achieve a position long enjoyed by their counterparts in Hong Kong – who have historically provided the west with quality, low cost pieces.

The New Revolution


Many experts have cited mass customization as the next industrial revolution. Efaisto’s vision for a “global makers network” places it in the vanguard of that revolution. As Fabre states, “our job is to bridge the gap between users and makers, and to establish bespoke as the new standard for physical goods.” While Efaisto is presently only working with Vietnamese makers, it aims to eventually connect buyers with makers everywhere.

The online marketplace is already available for transactions in both U.S. dollars and Euros, and both English and French versions of the website are available. While presently enlisting a little below 50 Vietnamese makers, it is on track to meet 100 makers by December 2016. Seed-stage funding is running at present, with two Belgian investors already signed on.

VietnamAdvisors is proud to support Efaisto and its mission – as its one of the vanguard building Vietnam into a startup nation. To order bespoke pieces that empower artisans across the globe, join VietnamAdvisors and Efaisto in “Empower the Maker.”


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