Forbes Ranks Vinamilk as Vietnam’s Most Valuable Brand

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Vinamilk was named by Forbes and Viet Capital Securities on Monday as the most valuable brand in Vietnam for the second year in a row. The dairy company has an estimated value of US$1.71 billion, a 13% increase from 2016.

Viettel, the national telecom firm, ranked second with an estimated value of US$849.6 million, and property developer Vingroup ranked third at US$299.3 million.

Collectively the companies were valued at US$5.4 billion, a 20% increase from last year.

Hanoi-based tech giant FPT and top lenders Vietinbank, Vietcombank, BIDV are also among the top brands, along with food giant Masan and national carrier, Vietnam Airlines. Commodity brands account for 70 percent of the list, while the rest are banking, finance, pharmaceuticals, airlines and technology. Most of the brands were established within the past 20 years.

Three-quarters of the 40 companies ranked are listed on the Ho Chi Minh City and Hanoi stock exchanges. The consumer goods, finance and banking sectors occupied 19 of the spots, including well-known names such as Vietcombank, Sacombank and Bao Viet Holdings.

Forbes and Viet Capital Securities Company studied the pre-tax earnings, loan interest rates and intangible assets while compiling the list. Strong revenue and earning figures also factored into the rankings.

Vinamilk currently operates 13 dairy factories and ten cow farms in Vietnam, as well as in the US, Cambodia and New Zealand.

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