Rita and Phill: Custom Skirts that Love Her Curves

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Your confidence is their labor of love.

You’re a young woman waiting in line at Macy’s to try on the perfect skirt. Twenty minutes pass and your golden moment finally arrives. You walk in eager and excited – picturing how great you would look wearing it. And then you discover it doesn’t fit. The vendor made the skirt for your “size” label, not your body. Instead of feeling amazing, you feel awkward and out of place.

Rita and Phill is a Saigon-based startup that understands such moments. They know that an inch can make all the difference in how a garment makes you feel. To do it right, they have crafted a system that produces beautiful, bespoke skirts that flatter the nuances of your body – not the other way around. They do this while cutting out the middlemen so that the savings can be transferred to you. Women from St. Louis to London have already discovered and loved Rita and Phill. We’d like to let you in on the secret as well.

Use the code VNA2016 to get a 25% discount AND additional VietnamAdvisors freebies when you tell us about your experience!

Visit this page and use the special promotional code VNA2016 to receive 25% off your purchase. VietnamAdvisors customers may receive one 25% discount offer per cart order and One 25% off per cart order upon Rita and Phill newsletter signup. (Discounts not to be combined into one shopping order.) Happy shopping!  Don’t forget to come back and share with our readers your experience.  That will get you more freebies!

The Perfect Fit for Every Woman.

Rita And Phill was started by Linh Thai, a U.S. raised, Vietnam based entrepreneur who previously worked in venture capital. She founded the company with an all-woman team to solve the problem of “having a closet full of clothes but nothing to wear.” Rita And Phill deploys a custom pattern system that allows them to create the perfect shape for any woman from size 00 to 24.

All customers have to do is choose their skirt design, and enter their waist, hip, and thigh measurements. Those numbers get plugged into Rita And Phill’s design system and then get hand-cut and stitched with super-soft, premium fabrics at an in-house studio. The finished product hugs your curves and feels as smooth as silk pajamas. All colors and designs are available, from slick black faux to gorgeous cobalt blue.


Unlike retailers who disregard the nuances in each woman’s figure for mass production, Rita And Phill analyzes every measurement to the dot. They will not begin stitching until they understand all your proportions – and by doing so, they create a skirt for your body, not your “size.” This is a golden opportunity for women who usually do not wear skirts because the standard labels do not fit them well. They no longer have to “just size up and deal with it.” Rita and Phill is not only beauty and comfort, but empowerment as well.

Made in Vietnam. Blossoming in the Globe.

In the bespoke market, high demand and low supply for custom-tailoring have driven prices up – making bespoke an unaffordable luxury for many women. This makes Rita and Phill’s affordable bespoke offerings much more attractive.

Use the code VNA2016 to get a 25% discount AND additional VietnamAdvisors freebies when you tell us about your experience!


The team also works with all sizes from 00 to 24, something most large brands do not have experience with. Rita and Phill’s all-woman team understand the struggles women the world over face in trying to fit their unique bodies into standardized clothes. That margin of sizes makes a world of difference. Many who have tried the Rita and Phill experience say it was the first time they felt “sexy in a conservative skirt.”

But that understanding runs even deeper than the surface. The skirts are crafted to not only look amazing but also feel amazing – a rare and precious combination. Others who have tried Rita and Phill’s skirts say that they “fit amazingly well but felt even better,” and that they stayed comfortable even after five hours of driving. Some even said they “felt like they were walking on a red carpet all day.” To go one step beyond, Rita and Phill offers a 100% happiness guarantee. If you do not like your skirt, you can send it back and the team will make you a new one.

The Momentum to Skirt Forward.

Thai is set on doing one thing, and doing it extremely well. While she says Rita And Phill may expand its product line in the future, right now, the team is happy creating “awesome butts” for women around the world.

While Rita And Phill may be in the business of crafting beautiful appearances, it is also a company with a heart of gold. Training and empowering women is central to Rita And Phill’s culture. Their tailor does HTML. Their accountant does CSS. Their designer handles social media. The Rita And Phill brand is about more than just looking amazing. It is about empowerment. Confidence in a labor of love. Giving women what big retail has decided to neglect.

Not only does Rita And Phill create beautiful products, but they live and breathe their values to the dot. This coherence between company culture and mission makes Rita And Phill incredibly promising in our eyes. We cannot wait to see their progress unfold.

Use the code VNA2016 to get a 25% discount AND additional VietnamAdvisors freebies when you tell us about your experience!



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