June 28, 2016
Vietnamese rapper, singer and songwriter Suboi (pronounced sue-boy) is Vietnam’s queen of hip hop. Able to rap fluently in English and Vietnamese, she said “I feel like I belong to the stage. Not like, ‘hey everybody, look at me’, but when I reach out for the audience, they’re there.”
She took South by Southwest SXSW by storm in 2015 as the first Vietnamese artist invited to perform at the indie festival. She returned again in March 2016 and won the crowd with her infectious energy, beats and lyrics giving concert goers riveting bi-lingual performances. She followed up by giving President Obama an impromptu groove last month when he met with an audience of young people in Saigon. The commander-in-chief was visibly impressed with her on the spot rap to the packed room which brought thundering applause.
Suboi found her role on the world stage in 2009 when she performed with Vietnamese pop star Ho Ngoc Ha on his chart topping singles My Apology and Girls’ Night with her debut album WALK. In 2014 she released her second studio album RUN on her own label, Suboi Entertainment. The passionate messages she sends through her music and live performances resonate with crowds worldwide. Universal messages of work, love, harmony, social issues and relationships apply to everyone.
Born Hàng Lâm Trang Anh, January 14, 1990, the 26 year-old just released her latest single, Doi, which she brings an edgier, darker beat with her special flair blended in to the groove.
Suboi’s favorite music genres are rock, rap and chamber music. She says she was influenced by Eminem, Snoop Dogg, Linkin Park, Aaliyah and Kendrick Lamar among many others. Asked about her style, she states “I can’t pinpoint a particular style or artist but I’m a fan of Mos Def, Da Brat, Snoop Dogg, Aaliyah, Foxy Brown and Azealia Banks. I also enjoy everything nice from Norah Jones, Bob Marley, Erykah Badu, to German artist Kool Savas, Xavier Naidoo. All of these artist’s music have played a very important role in my personal life.”