Nike
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Top 100 Brands in Vietnam
July 21, 2016 What are Vietnam’s Favorite Brands? We are excited to present Campaign Asia and Nielsen’s “Top 100 Brands of Vietnam” for 2016. The list covers over 14 product categories and ranks the most valuable brands based on survey responses. The respondents were asked which brands they thought were the best and second best
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How “Gamification” Is Revolutionizing Worlds
Gamification has been a smashing hit lately. It has been used by businesses to quintuple engagement, schools to foster learning addiction, and institutions to recruit top talent. As gamification begins to enter Vietnam and the rest of Asia, we explain what it is, the principles that make it successful, and how companies can begin reaping
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Nike’s Potential in Vietnam
October 6, 2015. Vietnam is expected to be the biggest beneficiary from the 12- nation Trans-Pacific Partnership (TPP), which accounts for more than a quarter of global trade. According to the World Bank, Vietnam is the only member of TPP that is considered “lower middle income,” which will particularly benefit the Vietnamese manufacturing sector. China,
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