April 25, 2016
In the first in our series of travel, tourism and leisure insights we look at the need for hotels to leverage cutting-edge technology, in order to personalise the customer experience but always in balance with the traditional human touch.
There are a number of key pressures facing hotels today including:
- the growth of sharing economy providers.
- the increasing influence of online travel agents in the booking process.
- the rapidly evolving needs and expectations of guests.
Our report highlights that mastering big data and harnessing its potential in order to provide the personalisation that guests will expect and demand is fundamental to addressing these challenges.
For the article, please click here.