July 21, 2016
What are Vietnam’s Favorite Brands?
We are excited to present Campaign Asia and Nielsen’s “Top 100 Brands of Vietnam” for 2016. The list covers over 14 product categories and ranks the most valuable brands based on survey responses. The respondents were asked which brands they thought were the best and second best in each product category. Scores were then compiled and compared for the most mentioned companies, and the top 100 are displayed below.
Unsurprisingly, Samsung Electronics takes gold – its fifth consecutive time – whereas Nestle placed second and third. Prominent western brands include Apple, Nike, and Facebook. Heavy risers include Starbucks, which jumped from 52 in 2015 to 32 in 2016, and Amazon, which entered the list for the first time in 47th place. The list also included 12 Vietnamese companies – the most notable being Tiger, VinaMilk, and La Vie.